Thu. Jul 18th, 2024

SAA2020 Webinar

to attend the free online SIGNIS Asia Assembly (SAA) 2020 Study Days Webinar on the theme “Covid-19: The Role of Media & Communication and Moving Beyond”.

The COVID-19 Pandemic

The world today is facing the extensive spread of COVID-19. This pandemic puts intense pressure on healthcare, economic and social structures. The need of the hour is proper implementation of effective approaches for public health and strong leadership by each nation’s governing bodies.

Lack of awareness, knowledge and preparedness would put people and health care staff at risk during this crisis. The dilemma is how to pass on the knowledge of current disease statistics and its prevention to the general population at a rate equivalent to or better than the spreading virus.


Unfortunately, a huge amount of health-threatening misinformation is spreading at a faster rate than the disease itself. The major proportion of this false rumour is disseminated through social media.

Delivering fast, accurate and reliable information addressing critical problems of infection control is crucial at this juncture. Unfortunately this was not well done by various institutions. The role of social media was not used well to bridge the information gap. Miscommunication and lack of necessary communication has made the situation worse.

Dr. Tedros Adhanom, Director-General of the World Health Organization (WHO), calls this a battle against “trolls and conspiracy theories.” Misinformation creates confusion and spreads fear, hampering the outbreak response. Government and health professionals must embrace and make plans for the use of social media, work together, establish limits and build guidelines for its usage, and above all, make them work for the general population.

Effective Communication

Effective communication between the citizens and the public health authorities and/or governments through the media and social media platforms are among the essential components of successful pandemic responses.The World Health Organisation (WHO)’s dedicated Whatsapp and Facebook messaging services in seven languages help keep people safe and aware of the facts related to coronavirus and cover two billion people. People can keep in touch with WHO directly too.

A communications plan with toolkits is required to be built immediately as a contribution to the public health response needs in the face of future global outbreaks.

Risk Communication

Risk communication is also now part of the regional emergency response preparedness program for health emergencies. Strengthening the capacity of risk communication is an essential component of global efforts to enhance global health security.

Since the announcement of COVID-19 as a pandemic, mass media and social media have been flooded with information. Some information is directed to educate people about the new virus, and other misinformation create fear, anger and panic among people.

Government bodies, public health care authorities, Religious institutions and NGOs should utilise the media in spreading awareness among the people.

Objectives of the Webinar:

  1. To understand the impact of COVID-19 in socio-economic and political spheres in Asia and plan strategies to support the poor and vulnerable sections of the society.
  2. To analyse the role played by media towards containing the spread of COVID-19.
  3. To acquire insights from our interventions as a communication organisation, Church institution and as individuals in containing the spread of COVID-19, and rehabilitation activities. 
  4. To explore the possibilities of converting the challenges posed by COVID-19 into opportunities.

to attend the free online SIGNIS Asia Assembly (SAA) 2020 on the theme “Covid-19: The Role of Media & Communication and Moving Beyond”.

Due to the Covid-19 pandemic, this year’s SAA2020 will be conducted online with Study Day Webinars on 18th and 19th of November. SIGNIS Business Day for Members will be held on 20th November. The duration of the Study Days and Business Day will be 3 hours 15 mins on each day.

Experienced persons from across Asia will share and discuss on a variety of issues. The log-in link and programme schedule will be sent to your email closer to the date.

Click to register:

Asia Log-in Timings:
2pm–5.15pm PAKISTAN
2.30pm–5.45pm INDIA/ SRI LANKA
2.45pm–6pm NEPAL
3pm–6.15pm BANGLADESH
3.30pm–6.45pm MYAMNAR

Please take note of time differences for other countries not mentioned.

For further information contact:

SA Secretary:
Bernadetta Widiandayani (Widi) – | +62 815686 5964

SA Study Day Coordinator:
Magimai Pragasam – | +91 94441 32111

Other enquiries: